But the problem is that there are reasons for the limited success so far to announce via mobile devices are the reasons for not dissipate any of them in full. Even if Facebook succeeded, others put the market with tremendous opportunities in mind may have difficulties to achieve the benefit.
Facebook was announced last week for new ways to deliver advertising companies to its users, including via mobile devices for the first time by displaying marketing messages within the Games news for its members as part of efforts aimed partly at generating regular income before a planned initial public offering.
The move would open the mobile market to advertisers after that remained untapped for a long time but is unlikely to open the market wider than that.
Despite the strong demand from advertisers and the vast difference between the time spent by consumers to use their mobile phones and the amounts spent on advertising the machines, it is still major obstacles in the way of advertising via mobile phone.
This is because advertisers failed to penetrate the mobile devices only through search results to ads Google engine to reasons such as limited screen size and lack of good websites for mobile devices and resistance to invasion of privacy is more space from your computer.
There are many experiments conducted by telecommunications companies and advertising agencies and software companies to find ways to deliver ads tailored to people based on their places and take advantage of a boom in sales of smart phones without raising the ire of customers.
In Britain, for example, create a mobile phone companies, including the three major joint venture Vodafone says it will allow advertisers to contract from one place to campaigns aimed at the general public in addition to the availability of vouchers offers and promotional programs for the shops.
The three companies have 70 million common any more of the total population of Britain because many have more than one device, but this figure is small compared to the number of subscribers of Facebook's 425 million and who often walk in on the location of the mobile phone.
Facebook might succeed where others have failed, as will appear as materials newsworthy messages so that the user says brand "enjoy" or he bought the product through Facebook making it appear closer to the personal recommendation of the announcement.
Vermes says Marco president of Upstream, which managed the marketing of digital advertising campaigns across mobile devices for companies such as Coca - Cola, Nestle and Shell "can not come and boast brand itself directly.
"I see that they are allergic to their way with great caution."
With regard to the time of exposure to the media, more than a quarter will be on a mobile device any more than the proportion of television which does not exceed 22 percent, according to a study released last week during a conference held devices Universal in Barcelona and prepared Anmupai the largest network of independent advertising agencies phones in the world.
But the share of portable devices the size of the global annual spending on advertising, amounting to around half a trillion dollars not to exceed two percent, while television attracts about 40 percent.
Even companies like Apple with the weight of struggling to make an impact.
And hopes and advertising agencies and mobile operators that allows the rapid spread of smartphones, Tablet PC - the devices can connect to the Internet and with large screens and the ability of handling the largest - to announce new opportunities through mobile devices.
And advertising agencies can be more creative than ever before bringeth for example layers of videotapes or interactive screens that open when the user clicks on the announcement allowing the experience more interesting and new ways to measure the degree of participation.
Recently designed for the technology company Seltr advertising campaign for mobile devices Starbucks where users clicked on the declaration of taking them to the screen where they can design your display with Venjanam Separate designs in the gallery on the Internet.
David Goosen says Managing Director, European Communications Unit Nielsen Company research "because it is a very personal device we will see higher levels of participation This would encourage higher levels of response."
But the personal nature of your phone is a double-edged sword.
According to survey results announced Upstream two weeks ago, most of the adults in the United States and Britain, they find ads on mobile devices and disturbing less than one-sixth of browsing the web via a mobile device click on these ads for their contents.
But for those who implement it properly, the awards can be huge.
In October, Google said that the top advertising market associated with the search results that the rate of its revenue from mobile services increased to more than a lesbian to 5.2 billion dollars annually.
But consumers do not view the results of research on it while the ads in the fact that many users are willing to reveal their positions via a mobile device to use services such as Google Maps help provide a more personalized results.
Also expanded in Twitter Offers Advertising via mobile devices last week might work for the same reason which is considered by many to be the same Ngredatha care advertising is news.
Now, Facebook plans to use the knowledge gathered by the members and bring them through voluntary personal details and show a certain admiration Made to present a competing view Google.
Says Karl-Heinz Land Manager social networking sites with the company Micro Strategy for Research and analyze the data that Facebook for companies "turns to Facebook to Favorites largest in the world.
"Social networking, mobile devices and the local community .. These are the three forces that make the perfect wave. Facebook makes it very easy now."
However, privacy concerns are a major source of risk for any company seeking to exploit the commercial users' data, especially if they have information that a high degree of privacy, such as those available to Facebook.
Google already is facing a backlash on its new policy to collect all the data it gets from its services to search and e-mail and network YouTube and Google plus social networking, which was considered a step to help them compete with Facebook.
It may not be aware of Facebook users necessarily volunteer to broadcast when buying something on the news Tgaymathm may raise the results of that embarrassment for them.
Perhaps users that an announcement is a high degree of customization for the more stirring unease when it is on a personal device such as the phone in their pocket, which can determine their position when it is on a computer.
Paul Lee says research director of technology, media and telecommunications at Deloitte Advisory "does not like people with ads targeted to a high degree of customization because it may seem a bit scary," adding that the campaign deliberately, sometimes deliberate integration of ads is relevant to the original goal.
Some mobile phone operators who have a huge amount of data on their customers, but they failed to capitalize on that information substantially or decided not to do so they are the best party to work with advertisers and they provide the best protection for consumer information.
Ronan says Donny unit manager or 2 Britain, a subsidiary of Telefonica, "simply does not require that our model of economic squeeze money from any data available to us. If our approach is that I have improved service to clients, and if he gets more of them, they become a legitimate exchange."
Some companies and telecommunications services already approved by the customer to receive free minutes for advertising or other benefits.
Blake and allied media company specializing in portable devices with operators Orange and T - Mobile and Aircel broadcast message between one and four marketing messages per day to customers who agree to participate in exchange for minutes or discounts.
The company raised the size of audience the author mostly of young men to four-fold to four million people last year and helped its partners from the telecommunications companies to reduce the proportion of participants who move to other services.
In Turkey, carrying about eight million subscribers in Turkcell waiting advertising messages in return for free minutes. And now, one third of Turkcell revenues from Internet services via mobile devices comes from marketing.
But in general, the revenue from mobile phone operators marketing are small while the Giants managed to exploit the Internet in their networks to push ahead with their services and reap the advertising revenue.
So far, Facebook seems to be achieved the right balance between privacy and earn money, but Vermes of Upstream says that the road is fraught with risks, especially with the company opening the door to private investors who are waiting impatiently for profit.
He adds, "are aware that mobile phone you have to declare a lesser extent, and not to make it appear as an advertisement .. but there is no way to ignore the fact that you asked users if they would rather not happen without a doubt something of this at all."
Additional reporting by Leila Abboud and Kate Holton
Georgina of Prodan Source: Reuters